For the love of boobs…

To the surprise of nobody on the internet, the go-to source for pornographic statistics is the ever-popular PornHub, most likely because they’re one of the most visited porn websites in existence. Their recently updated USA and UK statistics claim that interest in breasts are starting to sag proving that more than a handful is, indeed, a waste.

These new statistics show what todays millennial’s are watching on PornHub, as well as possibly the Generation X guys from the 70’s and 80’s. It appears that big breasts are not on the popular agenda right now. They may just be more popular in searches by die-hard male fans of bosoms, or by woman just to make themselves feel more insecure. Who knows? Regardless, smaller, more natural looking breasts won the popular vote, as PornHub shows from this data from 2015 to 2017.

Let’s get some exact stats going. Viewers between the ages of 18 and 24 years old are 20% less likely to search for breast related content than males from older generations. Viewers from the “Baby Boomer” generation (ages 55-64) were 17% more likely to search for breast content, with keyword terms such as “big natural breasts” still ranking at a high 4th in popularity on the Hub. So, it’s safe to say that baby boomers pay attention to breasts, and millennial’s not so much. As for Generation X, they’re truly a mixed bag of mystery.

Only 1.5% of daily searches are breast related, which is quite low on the Richter Scale of porn searches. Now let’s break down that measly percentage into decimals, shall we? 0.89% of those searches were for large breasts, 0.29% were for natural breasts, 0.09%for small breasts, and only an incredible 0.06% for fake breasts. With these intricate details, it might serve as a populous breakdown of who’s looking for what in the breast department, as if somebody would actually judge somebody’s overall suitability by breast size.

It’s entirely necessary that I state that, although being extremely reliable as a source, PornHub is not a scientific research lab, just a well trusted go-to source for porn and porn statistics, but as they have demonstrated with their studies, there’s been a definitive decline in demand for big breasts online.


As far as I tell, in the years that I have supposedly been “growing up,” the world has been rocked and wounded beyond even my imagination.

Whilst we all have our feelings and allegiances when it comes to global and societal issues, we can all agree that our impact on the world is relegated to being the little voice inside our heads that sends rare pangs of guilt to our consciousnesses. Right now there are 30 million children who have been forced to leave their homes or families because of war.

War Child UK do incredible work to help children caught up in conflict and have launched a New collection of limited edition fundraiser t-shirts designed by top British fashion designers. Grab your limited edition tee now.

Bella Freud
“It was wonderful for me to get involved in this project and support War Child UK’s work. The charity turns 25 this year and to learn about the ways they help children overcome the trauma of war is truly inspiring. I urge everyone to help give children the chance in life that they deserve by donating or purchasing an item from the Wear It For War Child collection.”

Giles Deacon
“This was an incredibly fun project to be a part of and I encourage everyone to support the amazing work that War Child UK does. No child should have to go through the horrors of war alone. For 25 years, War Child has been working tirelessly to rebuild shattered communities to ensure that children are protected. We should all stand together for the innocent children who are bearing the brunt of conflict, and give them hope for a brighter future.”

“It’s a privilege to offer support to War Child UK, a charity that has been doing amazing work to support vulnerable children affected by the horrors of war. I love the creative ways they try to raise awareness and hope that this my contribution is able to make a big difference.”

Pam Hogg
“War Child UK is a remarkable charity and I am honoured to lend my support for their 25th anniversary. It’s heart-breaking knowing hundreds of thousands of children’s lives have been shattered due to on going conflicts that show no sign of stopping. It’s imperative to show solidarity by supporting this cause, Wear It For War Child, I urge everyone too.”

Words by Daisy Sells

Let’s join together, right now

The Harrods x NSPCC ‘Fashion Re-Told’ Pop-up Shop in Belgravia

Harrods has opened its first pop-up shop, a charity designer were pop-up with the NSPCC at 196 Slaone Street, SW1. It features designer items that have been donated, and is the first time that Harrods has taken over an external space for a pop-up, donated by the property company Cadogan (there have been lots of pop-ups within the store. It’s open daily til 13th May – Go to get a designer bargain, and support the work of the NSPCC in London!

Whoever, wherever, whatever, however… do something.

Not For Sale

Today, unlike most days, I’m in the mood to jump on a bandwagon. Some things, some things are worth jumping for, even better, popping up for.

On 19-24th and 26-29th March the popup’s pop up at M Victoria Street are lowering their guard and opening their hidden doors to support NGO, Not For Sale. The two events are appearing on London’s foodie scene in support of International Women’s Day aiming to raise awareness and much needed charitable donations to end sex trafficking and forced labour.

During the pop-up M Victoria Street will be serving a special menu and word on the street is that Tinie Tempah, Simon Mayo and Simon Shaw OBE are all on the billing.

Where: M Victoria Street, Zig Zag Building, 74 Victoria Street SW1E 6SQ


A little #metoo from me to you.

I was cheerfully reminded of an old, faded wound by Facebook today.10 whole years ago, at the tender age of 20, I was at the start of my world travels when I fell victim to the truly terrifying experience of being roofied. One minute I was on my first drink, the next I was collapsed in the middle of a Manly Street in Australia. It’s barely a footnote in my travelling diaries, but, as we approach #InternationalWomensDay this week, I am reminded that it is a memory I should both share and acknowledge.I was lucky enough to be with some exceptional friends on the other side of the world who reacted and protected me, but, so many others’ stories don’t end so well. Wherever you are, whatever you’re doing, be aware and protect yourself as you party

High Top Pop Up

I am almost incapable of suppressing my sheer excitement when looking at the week ahead.

Sure, I’ll be fighting for #FROW and anxiously schmoozing with fashionistas at many a soirée, but, my joy comes some kicks.

This weekend, Converse are staging a takeover. The high top paradise that is the ‘One Star Hotel’ marks the start of a two day party promising the freshest sounds, styles and the MASSIVELY anticipated drop of Converse’s new collection, One Star.

The Converse One Star Hotel will contain five floors of exclusive sneaker drops and rooms curated by the likes of A$AP Nast, Yung Lean and MadeMe. The hotel – open on February 16th and 17th – requires no reservation and will host gigs, workshops and conversations with some of the most exciting creators in the world today.

Flying in the face of what we’d expect from a five-star hotel, the Converse One Star Hotel promises “shoebox rooms, staff with attitude, loud neighbours and zero sleep”.

Chuck Taylor, I salute you!

Screw the kitchen sink

Extreme ironing is an extreme sport in which people take ironing boards to
remote locations and iron items of clothing. Proudly announcing this to the
office on Monday could elicit some giggles but success in this sport (officially
recognized in 1999) demands skill, strength and more than a little bit of
moxie. Pinned as combining “the danger and excitement of an
‘extreme’ sport with the satisfaction of a well pressed shirt”, extreme ironing
takes work-life balance to the next level. Also brilliant for a team under stress;
grab your whole accounts squad and take on the Guinness World Record for
most people extreme ironing underwater—currently 173. 

Insta Motivation: Too counterculture to have a solid Instagram presence…yet.