Screw the kitchen sink

Extreme ironing is an extreme sport in which people take ironing boards to
remote locations and iron items of clothing. Proudly announcing this to the
office on Monday could elicit some giggles but success in this sport (officially
recognized in 1999) demands skill, strength and more than a little bit of
moxie. Pinned as combining “the danger and excitement of an
‘extreme’ sport with the satisfaction of a well pressed shirt”, extreme ironing
takes work-life balance to the next level. Also brilliant for a team under stress;
grab your whole accounts squad and take on the Guinness World Record for
most people extreme ironing underwater—currently 173. 

Insta Motivation: Too counterculture to have a solid Instagram presence…yet.


The after, after party…

London’s New Year’s Day Parade

For the past 30 years, the London’s New Year’s Day Parade or the LNYDP as well like to call it, has been showcasing the very best of what London has to offer. It’s certainly grown since the 2,000 participants at the very beginning – now there’s 10,000 participants with a street audience of over 500,000. The annual London parade kicks off this year at 12 noon from Piccadilly and is nonstop fun and attractions all the way down to Parliament Street. Joining us this year in the parade is Alexis I Du Pont High School with their 8th appearance in the festivities, All The Queen’s Horses with their equestrian show, American Cop Cars and much much more. Keep checking our lineup of musicians, performers and floats here. Along with the parade, there’ll be entries from some of the 31 boroughs of London in some form of entertainment in the theme of the year to showcase the diversity and greatness of our beloved City. Keep your eyes out for yours!

New Years Day Breakfast Club 

New Year’s Day antics are slowly becoming just as extravagant and massive as the night’s before. In London, there’s always something going on and NYD is no different. Time to brush yourself off, have a coffee and get back to the festivities! Percolate have teamed up with The Breakfast Club to bring you a day of partying to carry on from NYE, with a fresh breakfast of pastries and a buffet table to give you fuel for the hours ahead. There’s DJ’s including Jane Fitz’s 4-hour techno set, MR Solid Gold, Park Ranger and Saoirse will all be there for the first breakfast of the year!